DS亨卓| Krs的亨卓糖果骷髅，论艺术AR对观者身份的的R对的革革新
DS Exhibit|The First Sugar Skull that Sings Super Mario – on how AR in art can transform the role of the audience
一个混有北欧与墨西哥血统的加勒比海盗死后的糖果骷髅竟突然唱起了超级玛丽！
Can you ever imagine that the sugar skull of a half Swedish and half Mexican Caribbean pirate suddenly starts singing Super Mario?糖果!
DS亨卓此次联手艺术届具有革新性的AR技术公司Artivive，将北欧瑞典表现主义艺术家克里斯·库伦格林的骷髅《糖果骷髅》作品以艺术前沿的AR表现形式为大家首次呈现，论坛“艺术观众：如何在信息时代构建观察者视角”与克里斯·库伦格林特展“梦与现实的论艺冲突与解放”将于7月7日下午2:00-4:30于上海云间美术馆举行。
Yes,术A身份 DS presents you an AR leading pioneer in art, Artivive who brings life to the art Sugar Skull of the Swedish artist Kristoffer Kullengren. In order to explore the role of modern art and the unique experience it creates for its audiences, DS and Yun Jian Gallery cordially invite you to join the talk ‘AUDIENCES: How to connect with the viewer in the modern information age’ on July 7th, 2:00-4:30 at Yun Jian Gallery at Shanghai World Financial Centre. And Kris would first time show his art in AR with his special exhibition ‘The Conflict and Liberation between Dream and Reality’.
AUDIENCES|信息时代下美术馆与画廊的存在性问题
AUDIENCES|The existential issues that contemporary art museums and galleries face in the information age
2017年3月，一场名为“观众AUDIENCE”的亨卓极具行业前瞻性的论坛于喜马拉雅美术馆外著名的“远景之丘”举行。该论坛由上海外滩美术馆与喜马拉雅上海种子联合发起，的R对的革其中亚洲社会博物馆馆长Boon Hui Tan与上海种子创始人李龙雨馆长，糖果在如何通过策展为观众创造独特的骷髅艺术记忆，美术馆与观者在新时代的论艺角色转变，存在性和观者体验方面进行了深刻探讨。术A身份问出了一个当时并未给出解答的亨卓问题，我们在信息科技如此发达的的R对的革当代，应该如何构建与“观众”的糖果关系。
In March 2017, Rockbund Art Museum and Shanghai Project collaborated for a very influential and leading forum on the existential relationship regarding the audience and art museums, the ‘Audiences’ talks. Among those talks, the director of Director of Asia Society Museum Boon Hui Tan and founder of Shanghai Project Dr. Yongwoo Lee raised the questions regarding the existential questions of traditional art museums for the role they play to create a new and unique art memories for the audience, and how we can construct a new equilibrium between art and the audience in a dynamic world of information technology. However, these were the questions more asked than answered then.
DS论坛|7.7日，创造 · 观察：谁是当代艺术的主角？
DS Forum|July 7th, Creator · Audience: who leads the art experience?
而在仅仅不到一年半的时间，我们却看到了很多新兴艺术发展方向，传统艺术新媒体化，艺术空间多元化，VR与AR让艺术去除地域化等。
Within just less than one year and a half, we’ve seen new directions grown in art with some traditional galleries moving to new media, or art museums transforming to art space that provides integrative art experience, and new technology of VR and AR moving into art virtual exhibitions that has made geography irrelevant.
所以，为了更好回答艺术与“观众”关系的问题，DS于7.7日邀请到了在该趋势尝试下的具有代表性的艺术机构，来从他们的实践中分享他们所代表的趋势声音。
So, in order to dig deeper into these “Audiences” questions, DS has invited some leading pioneers in this new, explorative trend to share their voice through their practice.
其中，在艺术领域AR技术全球领先的Artivive，曾于两年前于奥地利首次展出了AR技术在艺术中的应用，并与上海种子项目合作，而今年将与DS艺术家克里斯·库伦格林合作，以AR故事叙事为视角，结合策展，来为当代艺术观众带来一个全新的艺术体验。
Artivive, which is a leading AR technology company in art, did their first art exhibition with AR applied in art in Austria two years ago and came to China to work with Shanghai Project last year. And this year Artivive would work with Kris to build apply AR in to a story-telling thread as part of the art experience, to create a new engaging and co-constructing experience with the audience.
活动地点：上海云间美术馆
陆家嘴上海环球金融中心29层
Yun Jian Gallery, 29F Shanghai World Financial Center, Lujiazui, Shanghai
活动日期与时间：
2018.7月7日 14:00-16:30
活动行程 Event Rundown
2:00-2:30 签到与到场 Registration
2:30-2:35
中国文化促进会国际交流基金委员会秘书长
云间美术馆，徐迪旻馆长致辞
Opening speech by Dimin Xu, Curator of Yun Jian Gallery, Secretary general of China International Culture Exchange Foundation
2:35-2:40
瑞典商会代表 Carl Johansson致辞
Opening speech by Carl Johansson, Representative from Swedish Chamber of Commerce China
2:40-2:45
艺术家克里斯•库伦格林的AR 作品展：糖果骷髅与爱如翼
Kristoffer Kullengren AR Art of The Sugar Skull and Love is Wings
2:45-3:45
圆桌探讨，艺术与观者：如何在新时代构建观看者视角
AUDIENCES: How to connect with the viewer in the modern information age?
3:45-4:00
Q&A
4:00-4:30
艺术家导览：梦与现实的冲突与解放
The Conflict and Liberation between Dream and Reality
圆桌嘉宾 Panelists
Carl Johansson
瑞典商会代表
Representative of Swedish Chamber of Commerce China
王厚淼 Mil Wang
艺心动CEO, Artivive China
Skylar Fenella
DS亨卓（上海）投资管理咨询有限公司，创始人
Founder of DS Investment co.
Kristoffer Kullengren
瑞典表现主义画家，DS亨卓艺术家
Swedish Expressionist Artist, DS Investment co.
缪良骏 Liangjun Miu; 糜家栋 Jiadong Mi
白云美术馆，创始人&联合创始人
Founder & Co-founder of Bai & Yun Art Museum
陈兴叶 Audrey Chen
上海丹麦设计中心，运营总监
COO of Shanghai Danish Centre
主持人 Moderator
陈地崴 Diwei Chen
DS亨卓，联合创始人
Co-founder of DS investment co.
DS也邀请到了将生活融入美术馆空间概念的位于莫干山的当代美术馆，白云美术馆，从另一个角度阐释如何通过空间建设，构建艺术与观者的近距离体验。
DS has also invited another pioneer effort Bai & Yun Art Museum in Moganshan which has transformed both the space and function of the traditional art museum to create a space that integrates immersive art experience for the audience through artist residency projects.
此次活动，将于位于环球金融中心的云间美术馆举办，一个将亚洲与西方艺术相结合，将传统与当代想连结的美术馆。
The event will be hosted at Yun Jian Gallery, a gallery in the cloud that connects Asian and Western culture and relates between the traditional and contemporary.
克里斯 库伦格林|梦与现实的冲突与解放
Kristoffer Kullengren|The Conflict and Liberation Between Dream and Reality
此次活动不仅将给大家带来一场艺术前沿的探讨，更是会现场一睹克里斯的AR特展，在此次他的“梦与现实的冲突与解放”，克里斯融入了他的最新作品。
The event will not only bring our audience and guests a new and fresh art experience, but also a special exhibition ‘The Conflict and Liberation between Dream and Reality’ led by Kris himself to share the most recent works.
最潮艺术AR体验，现在就预约活动位置：DS亨卓（微信报名）。
For the most trendy art experience, RSVP Now.
活动策划：DS亨卓（上海）投资管理咨询有限公司
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DS亨卓希望通过艺术来传递精神文明，传递爱的信念。无论国籍、种族与身在何处，愿我们都能够用温暖，真诚的艺术体验去搭建理解的桥梁，在越来越国际化的社会中坚持爱人如爱己，建立信任，理解与和谐。
DS devotes her effort in building interpersonal connection and creating social value through art to spread love to people and places that are across the borders. DS aims at building an art community of trust, understanding and diverse cultures.
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(责任编辑：知识)